Customers often look for the cheapest deal, but we don’t like the word “cheap” because it does not necessarily mean good.
Imagine instead of casting a net far and wide for a plentiful catch of referrals, your business actually refers customers to other firms.
Who you gonna call? Ghostbusters! We love the Ghostbusters movie, but if we were to have our way, we would probably change that quote to “broker” at the end.
Those of us with cottages often think of our summer homes away from home with reverence. We treasure whatever time we get to flee the city to our cottage in the lush, verdant countryside. And yet, there are also times when we’re willing to sacrifice our sacred vacation times for the benefit of others.
When water damage warped Laura’s floor, making it unusable, her studio was facing nothing less than a full blown crisis.