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Opening your cottage: tips and need to know

With cottage season just around the corner, many of us are excitedly packing our bags for the scenic drive north. But even though our summer homes beckon toward seeming bliss and idyllic sunshine, risks and pitfalls lurk in this utopia. We’ve rounded up some of the most common struggles people face when vacationing at their cottages and ways to avoid these struggles. Read on to find The Shepherd Group’s top tips for successfully opening your cottage this summer.

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Client versus customer: what’s the difference?

The way we talk about clients matters. Typically, the word “client” refers to people whose business you’ve already won, while a “customer” is a first time buyer. In order to be successful, a business must convert customers into clients by creating value that will keep people coming back for more.

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The power of an independent insurance broker

What does it mean to be independent? For one, it means resisting outside influence on your decisions that seeks to skew and sway them. As an entrepreneur, you are keenly aware of these pressures on your business as you navigate a maze of competing interests and priorities in attracting new clients and maintaining relationships with your partners.

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