Why your business needs a compelling vision

One of the challenges of communicating ideas about business culture and transformation is that they can seem intangible. Sometimes, it’s tough to grasp these concepts. So we thought we’d spark some conversation and humbly hope our insights will help all of you seeking to enhance your performance.And while there are many factors that go into performance, we want to focus on business vision and explore the impact it can have on every aspect of your life.Leveraging what we already haveAs any business owner will know, drafting a vision and other exploratory, brainstorming exercises are one of the first steps to creating a business. Obviously, the idea of a vision for your business is not new and every self respecting business will have a powerful vision. But we want to get present and closely examine some of the things we normally take for granted.In doing this, we ask if we are truly leveraging the tools, ideas and other means we already have at our disposal. After the initial flurry of activity of starting a business, it seems that vision documents are fated to gather dust in distant drawers. This is really unfortunate because these are living documents that need air and exercise to grow and flourish.It’s not enough to draft lofty principles only to leave them all on paper because then you’re forfeiting the chance to have an impact on your life and the lives of other people.At The Shepherd Group, we post our values and vision on our walls where everyone can see them. Despite this, we still experience breakdowns and even go weeks without batting an eye toward our principles. It is therefore a constant struggle to remain presentWhat’s in it for me?So what does a vibrant vision do for your business? Well, it’s certainly not another mound of paperwork to grumble about. Imagine that creating a truly compelling vision for your business is like finding meaning in your life. It gives you a reason to get up in the morning and guides your activities.Absent a vision, our lives become stale and our businesses shrivel in response. On the other hand, a captivating business vision is like a piercing ray of clarity through the cloudy murk of uncertainty.A vision that really works will help you identify what you need to do and why. The first question can help pinpoint specific daily actions you should be doing, while the second is truly worth a million bucks, as the old saying goes. Just like it’s hard to place a value on a well developed brand, a strong vision is essentially priceless.Instead of going to work because you have to, vision imbues your business with life and fortifies your employees with energy. Operating in this manner ignites seemingly routine tasks with special meaning because you know they’re building toward a greater purpose.It almost sounds too good to be true, but it’s actually the ultimate incarnation of what’s truly possible. because we can all know people in our lives who just get it, the people who make us exclaim: “Wish I’d done that!”Feel inspired? Give us a shout and let us know if we’re onto something. Comment below or tweet us @TheShepherdGroup