Crafting a flourishing business culture by nurturing relationships

As an entrepreneur, you understand the importance of relationships. They make your business that much stronger and more profitable because they drive income and talent to your company.Indeed, strong relationships prove their value to you every day and it’s not surprising that you want everyone around you to treat them as seriously as you do. You also get peace of mind knowing your partners are actively developing their relationships because they will bring that positive dynamic into their relationship with you.And although the word “relationship” can seem intimidating, one way to capture its surprisingly simple essence is to see every conversation in your day as a relationship. In the context of your business, relationships include conversations with your suppliers, your clients and your insurance provider, to name just a few.Let’s examine that last one in more detail — after all, your insurance is supposed to be watching out for your most important and valuable assets which enable your entrepreneurial activity.One of the things we’re doing at The Shepherd Group is breathing fresh life into insurance by fleshing out healthy, hearty relationships with everyone in our circle of care. We are also mindful that the quality of our relationships can have a direct impact on the quality of service we offer you.As a broker, we deal with your insurance company and its underwriters and we treat these people the same we would any client by getting to know them on a personal level. When one of our underwriter partners was dealing with the aftermath of his wife’s car crash, we provided him with emotional support throughout the ordeal.Developing our relationships in this way also allows us to create value for you. Being on good terms with underwriters helps us secure additional perks on your policies.And it’s not just about saving money or getting a better deal: developing a personal relationship helps us become better people. Because at the end of the day, people want to share and connect — not everyone, of course — but we firmly believe in elevating our conversations with clients and business partners above and beyond the “my weekend was good, thanks” generic cliché exchanges.To do this, we aim to develop comfort and closeness with clients to recognize and more effectively meet your needs. For example, knowing that you may be opening a new business in the coming months helps us know more about you as a person and find out where there may be coverage gaps in your current policies.That way, we can put you in the know about potential challenges and be proactive in resolving them.What kind of relationship do you have with your broker? Tweet us @TheShepherdGroup