How to retain employees and boost employee stickiness using your business culture

It’s a cliche to say that happy employees are productive employees, but it’s true: productivity drives new business to your firm and opens the door to continuous transformative change.Although few of us can boast that we have slides at work like Google, there’s a lot you can do for your business to nurture a healthy and joyous culture.What kind of workplace culture should you aim for? The kind that you want to come back to.One way to do this is by giving people the reassurance that as their employer, you have their back and you’re watching out for your employees. This can take many forms and perhaps one of the most effective ways to create a workplace culture that your employees love is to give them peace of mind to pursue their goals.Pursuing one’s goals is also known as personal and professional development. Although these terms will mean different things to different people, your employees will face risks and challenges as they seek to develop. Change, after all, is a risky process.Therefore, some will chase high risk activities like travel and sports as part of their development will include high risk activities, while others will seek to enhance the protection for the assets they already have. But no matter what route they take, the stresses weighing upon your employees will find their way into your workplace and drain everyone’s vitality.Hence, a strong workplace culture is resilient to challenges and equips your team members with the tools to address and minimize risk. You can do this by opting for a group benefits package as part of sustaining and enhancing your workplace culture.You can bet your team would love coming to work for a company that looks out for its employees in this way. Helping your workers overcome challenges to their health and wealth will motivate them to leave everything on the court every time they come to work.Once this positive feedback loops starts rolling in earnest through your workplace, everyone wins, and I’m not referring to a participation trophy for everyone. Rather, your employees feed off each other’s success and positivity that your group policies have enabled.In practice, this dynamic looks like an invigorated accountant fresh from a skiing trip, safe and sound as her benefit plan shielded her from harm. Having avoided nagging worries and insecurities let her enjoy her holiday to the fullest extent and her performance at work reflects this.Speak with your broker today to find out what solutions they have for enhancing your workplace culture.How are you developing your workplace culture? Comment below or tweet us @TheShepherdGroup