With so much choice on the market, customer loyalty may occur as old fashioned. Loyalty can both help and hinder customers. Read on to find out more.
The way we talk about clients matters. Typically, the word “client” refers to people whose business you’ve already won, while a “customer” is a first time buyer. In order to be successful, a business must convert customers into clients by creating value that will keep people coming back for more.
Bob has been enjoying customized service from The Shepherd Group for 25 years and has developed loyalty toward the company. For Bob, cancelling would have been less than ideal. And even though he had been with his insurer for many years, he was actively considering looking elsewhere for a different solution after his premium increased during renewal.